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Attraction Marketing – PPC vs. SEO

Which strategy is best for your Attraction Marketing Business? Is it PPC Campaign or SEO and Link Building or Both? If both are so important then what is the right mix? How much should I spend on PPC and how much on SEO? Which one has the high success rate? Which one is easy to manage? These are the questions which almost all attraction marketing business owners ask to themselves or to the experts while developing their online marketing strategies.

Now the Question is which one is better? So, before jumping to a conclusion let me tell you the Pros and Cons of both PPC and SEO.

Pay Per Click Campaigns:  Pros

Do you have a new site and need some quick exposure? PPC Campaigns can give you quick results. You can launch your campaigns within hours and start getting traffic on your website.

PPC campaigns are easy to monitor and allows you to do more specific testing, providing you with detailed analysis of important things like how many times your ad had been shown, How many people clicked on them, Which ad got maximum clicks, what is the conversion rate etc

Cons

PPC campaigns don’t have long term value. Your ads would disappear from search engines and content networks if you stop spending money on them

A big budget is required to run PPC campaigns if your niche is highly competitive and you are competing against big brands.

Paid ads get only 10% of clicks whereas organic search results get 90% of total clicks.

Search Engine Optimization:  Pros

Organic Search results get 90% of clicks as compare to paid ads which get only 10% of clicks. It means you can get much more traffic if you can get top positions in organic results.

You don’t have to pay for extra traffic you get due to improvement of your website rankings in organic search results.

You can stop your SEO and link building campaigns for few months once your rankings become stable in Search results and can enjoy free traffic.

Proper SEO and Link Building would help you to increase the overall authority of your website.

You can easily beat the big brands without spending huge amount of money if your website is of high quality.

Cons

SEO and Link Building is a time consuming process. It usually takes 6-8 months or even more to achieve the top results in organic rankings depending on the quality of your website and competition in your niche.

No control on the Rankings of website and no guarantee of results because organic results are very unpredictable.

If you are looking for quick exposure for your new business then PPC campaign is your best option but if you are looking for long term solution then focus on your SEO and link building campaigns. Business owners need to maintain a proper balance between their SEO and PPC activities. While, Money spent on SEO should be considered as long term investment for your business, PPC campaigns should be used only to fill out the gaps which cannot be achieved with SEO like running ads on content networks, for doing research of proper keywords or to test the new design of website.

Keep up with the trends and use a proven system to develop your attraction marketing business, with a fully funded, self branded, training and marketing system.

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Online Attraction Marketing

Using online attraction marketing tactics, such as social media marketing, can help a business to grow, an expert has said.

Writing for the Online Fashion Agency, Andy Francis said online direct marketing tools such as e-marketing and social media strategies should complement each other.

Recipients of company emails should be able to quickly share promotions with their social media friends, he noted.

Mr Francis added that firms could then try and get their existing customers´ contacts to sign up to their distribution lists and HTML email newsletters, helping to boost their brands´ reach.

“Social media is all about dialogue. Your website is probably a monologue, telling your visitors about who you are and what you do,” he noted.

“Your social media efforts need to be so much more than that, you need to listen just as much as you talk. This also applies to email,” he added.

Earlier this week, writing for Clickz.com, Brian Massey noted that search marketing and other tools are long-term tactics which require a certain level of commitment in order to be successful.

Act now to get a free ebook and some high quality free online social media, attraction marketing, and SEO training.

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