Network Marketing Leads

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Is an Exclusive MLM Lead truly an Exclusive Lead?

Does an Exclusive Lead mean that you are truly the only person receiving that lead?

The hopeful answer is: Sometimes! The reality is: Probably Not.

Lets take a look at the many definitions or common categories that an Exclusive Lead can fall into:

Often times Exclusive means that you are only person in your particular company to receive that lead, but you still share the lead with several other people from competing companies.

Other times Exclusive means that your leads are exclusive for a short amount of time such as 3-7 days. After this timeframe, the Leads are sold several more times, often averaging 5-7 times.

Is it wrong for companies to do this? Absolutely not! Unless of course you are willing to spend 3 or 4 times the cost of the lead to truly get the exclusive rights to it. By selling a lead multiple times, it is the most cost effective way for a lead company to be able to get fresh leads into your hands at a price you can afford. It is only wrong if a lead company does not properly represent what you are purchasing.

Another variable you should keep in mind is that often, when people are looking for an income opportunity online, your prospect may not have just responded to one advertisement or filled out one form requesting information about a home business.

Many times people fill out multiple forms so they can compare different opportunities. You might have 3 different people thinking they have just purchased an exclusive lead only to find out later that the same person filled out 3 separate forms which went to 3 different people.

Did you compare different opportunities before you decided your current company was the right fit for you?

Just because you are not the only person contacting a lead, does not mean you will not have success. What it really boils down to is sorting through your lead list looking for the right people for your opportunity.

Not every opportunity if right for everyone. You might have just the opportunity they are looking for and you only spent .20 cents on the same lead that cost someone else who called them a week before you $4.00 or more.

 

MLM LEADS – QUALITY FOR A FRACTION OF THE COST. 

Are you looking for High Quality Leads for yourself and your team, but are frustrated with paying the high premium prices?

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Phone Interviewed Leads Vs. Long Form Leads

I’m often asked whether it is really worth the extra money to purchase Phone Interviewed Leads over traditional Long Form Leads which are often a fraction of the cost. The answer to this question really comes down to ROI ( Return On Investment ). 

I separate ROI into 2 different categories. 

1) Return on the time invested in contacting the leads. 

2) Return on the actual dollar amount you spend. First you must understand how a Phone Interviewed Lead is generated. 

Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead. 

The call center has to sort through bad numbers, wrong numbers, people who won’t pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business. 

If time is your most valuable asset, paying the extra money for a call center to pre-qualify the leads for you, might be worth its weight in gold in making better use of your time prospecting. 

Another variable to consider is that this type of lead tends to be a lot less painful of an experience for a new marketer just learning the trade. However, if your bottom dollar is the determining factor in what kind of lead you want to purchase, a little tracking will need to be done. You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go. But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you. 

My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads. Visit www.LeadOverage.net/davidsullivan to find out how you can get FREE MLM Leads as well as long form leads and phone interviewed leads.

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