MLM Business

Attraction Marketing – PPC vs. SEO

Which strategy is best for your Attraction Marketing Business? Is it PPC Campaign or SEO and Link Building or Both? If both are so important then what is the right mix? How much should I spend on PPC and how much on SEO? Which one has the high success rate? Which one is easy to manage? These are the questions which almost all attraction marketing business owners ask to themselves or to the experts while developing their online marketing strategies.

Now the Question is which one is better? So, before jumping to a conclusion let me tell you the Pros and Cons of both PPC and SEO.

Pay Per Click Campaigns:  Pros

Do you have a new site and need some quick exposure? PPC Campaigns can give you quick results. You can launch your campaigns within hours and start getting traffic on your website.

PPC campaigns are easy to monitor and allows you to do more specific testing, providing you with detailed analysis of important things like how many times your ad had been shown, How many people clicked on them, Which ad got maximum clicks, what is the conversion rate etc

Cons

PPC campaigns don’t have long term value. Your ads would disappear from search engines and content networks if you stop spending money on them

A big budget is required to run PPC campaigns if your niche is highly competitive and you are competing against big brands.

Paid ads get only 10% of clicks whereas organic search results get 90% of total clicks.

Search Engine Optimization:  Pros

Organic Search results get 90% of clicks as compare to paid ads which get only 10% of clicks. It means you can get much more traffic if you can get top positions in organic results.

You don’t have to pay for extra traffic you get due to improvement of your website rankings in organic search results.

You can stop your SEO and link building campaigns for few months once your rankings become stable in Search results and can enjoy free traffic.

Proper SEO and Link Building would help you to increase the overall authority of your website.

You can easily beat the big brands without spending huge amount of money if your website is of high quality.

Cons

SEO and Link Building is a time consuming process. It usually takes 6-8 months or even more to achieve the top results in organic rankings depending on the quality of your website and competition in your niche.

No control on the Rankings of website and no guarantee of results because organic results are very unpredictable.

If you are looking for quick exposure for your new business then PPC campaign is your best option but if you are looking for long term solution then focus on your SEO and link building campaigns. Business owners need to maintain a proper balance between their SEO and PPC activities. While, Money spent on SEO should be considered as long term investment for your business, PPC campaigns should be used only to fill out the gaps which cannot be achieved with SEO like running ads on content networks, for doing research of proper keywords or to test the new design of website.

Keep up with the trends and use a proven system to develop your attraction marketing business, with a fully funded, self branded, training and marketing system.

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Saturday, January 9th, 2010 attraction marketing 1 Comment

Dear Abby and MLM Business

DEAR ABBY Chills Cranky Mom about MLM

Recently, Dear Abby received a letter from a woman complaining about her daughter joining a “direct sales company” or MLM business.  The mother whined about feeling she was betraying her friends if she invited them to a home party given by her daughter.  Her friends might feel “obligated” to purchase something!  How terrible for them!

DEAR ABBY COME BACK WITH (AND I QUOTE)

“DEAR IN A SPOT: Direct sales companies are rapidly expanding their forces these days, in light of the recession. And many people regard it as an attractive opportunity to replace lost income or hedge against job loss. According to USA Today, there are now roughly 15 million direct sellers in the United States. ”

ABBY GOES ON TO SAY

“With all that “partying” going on — the objective of which is to sell,  — many people have wised up to the fact they are promotional rather than social in nature and refuse the invitations. I see nothing wrong with inviting your friends, as long as they understand, in advance, the purpose of the party as well as the fact that you won’t be personally offended if they do not choose to participate.”

Dear Abby hits it on the head, reactions to MLM as a business opportunity invoke a wide range of emotional responses.  Online MLM and attraction marketing have helped to ease the negative stigma of contacting network marketing leads,  a stigma that was caused by direct sellers approaching family and friends inappropriately and in social situations.

Old School has left the building and attraction marketing with a self funded proposal has replaced the tactics that had tainted the beauty of the system.  “The MLM Lead Generation Strategy” is a new ebook that simplifies the steps necessary to get found online.  Getting your website on the first page of Google searches will throw targeted traffic to your site all day long.

Visit my website for more information and contact me for an individual consultation.

http://www.DavidLorenSullivan.com

Contribution by MLM Watchdog.com

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Sunday, December 13th, 2009 MLM Business 7 Comments

Pyxism Marketing System

Founded and solely-owned by Lloyd C. Wilson of San Clemente, CA, Pyxism, Inc. represents an innovative approach to entrepreneurs with travel-related products and Wilson’s pilot follow-me matrix system.  But is now the time to join a travel related MLM and begin creating wealth and multiple streams of income?

The latest recession brought a stunning growth in home based business.  Every week, 177,000 people begin a business venture from the comfort of their home.   At any given moment, literally millions of people are scouring the internet looking for the same solution,  how to make money online from home.

The answer for many has been Network Marketing, and now, Pyxism.  A detailed look at the history of Network Marketing dating back to 1937 shows a dramatic boom of the MLM business during every past recession.  And now with the internet, attraction marketing, and web 2.0, MLM has become an easier and more comfortable business solution.

In addition, a Baby Boomer will retire every 8 seconds for the next eighteen years.  Baby Boomers want the supplemental income that can come from a home-based business, and they love to travel.  The perfect marriage may very well be a Travel MLM such as Pyxism.  Keep in mind that 53% of all money spent on the Internet is spent on travel.  And travel is an $8 trillion industry,  the fastest growing industry in the world.

It may be time to give online network marketing a second look.  The start-up costs are thousands less than franchise fees for a brick and mortar business.  Avoid hype and promises of over night wealth, a MLM is a business;  it will take work and a solid attraction marketing strategy to get the best MLM leads and get it off the ground.

If you are in fact, considering an additional source of income, you may be in the right place at the right time.   Prepare for the incredible boom in the Network Marketing Industry.  If you are currently in an MLM business, expand your marketing and consider another stream on income.  If you are not, Pyxism and a good marketing system that can propel your marketing into the internet age is a wise choice if you act now.

There is an online, attraction marketing strategy, that gives you a customizable, fully branded and personalized, attraction marketing system like the top producers online.  This automates the generating of quality prospects, building your list and exploding your network marketing business profits with a lot less effort and money than you are currently spending.

Find out how to capitalize on the market timing and Pyxism now.  The new year will bring in additional growth as millions of resolutions are to make money online from home.  You can receive a complimentary copy of a brand new ebook that discusses how to get your website page one Google results and an introduction to the marketing system that will have leads contacting you first.  Get your copy delivered to your email in box by visiting:

http://www.DavidLorenSullivan.com

Use the book and powerful attraction marketing system to explode Pyxism or any other MLM business in your quest to creating wealth and multiple streams of income.

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Friday, December 11th, 2009 Pyxism 2 Comments

Network Marketing Leads from eBay

Is it possible to generate Network Marketing Leads from sales on eBay? The quick answer is no, eBay does not allow the selling of network marketing opportunities on its website. The long answer is a definite, maybe. Using some creative marketing with information and motivational products, it is possible to attract entrepreneurial minded leads to your MLM business. Let’s take a look at some facts.

There are over twenty one million registered eBay buyers and sellers. One hundred twenty eight million of them are in the United States. The total sales of goods at eBay in 2007 reached almost sixty billion. EBay’s traffic rank according to Alexa is twenty third in the world, and the tenth most visited website in the US.

The top five most expensive items ever sold on eBay are:

1. Gulf stream jet: $5 million
2. 1909 Honus Wagner baseball card: $1.6 million
3. Diamond Lake Resort, western Kentucky: $1 million
4. Shoeless Joe Jackson’s “Black Betsy” baseball bat: $577,610
5. Round of golf with Tiger Woods: $425,000 6. MLM Leads: Priceless

While demonstrating remarkable sales statistics, eBay encourages blogging and social networking. These types of website features are very popular with internet marketers, additionally eBay offers these tools with a very good reason to use them. By sharing your hobbies, favorite products, reviews, and other information with other sellers and buyers, you are able to build a social network of prospective customers.

With impressive stats like this why would a business not market their products on eBay. Not promoting some products on eBay would like turning down an offer to have your book on the front display at a big box bookstore. Even General Motors has worked a deal to sell their cars on eBay.

This combination of facts makes marketing on eBay a must do situation for all businesses. The majority of people visiting eBay are highly motivated buyers. Those that purchase entrepreneurial or business products are well qualified as Network Marketing leads. The possible difficulty arises when promoting a network marketing opportunity. There is, however, a way around this challenge.

The forces at be controlling eBay do allow selling digital products such as eBooks, Cds and DVD materials. Setting up auctions and offering informational products will attract the type of customer that can be a high quality Network Marketing lead, and have a higher conversion rate. Products of this type can be acquired for free or very low cost. Some possibilities can be found in the public domain or private label products.

Owning the private label rights to a product gives one the license to put their own name on it, change the title, repackage it, and offer resale rights to the buyer. PLR products are often used by marketers who want an informational product without having to put in the time and effort into creating their own quality product.

Whether you create your own product or use one with private label rights, that item can be sold on eBay or any other online auction. The opportunity arises when customer contact is made after the purchase. EBay enables the seller to contact the buyer after they have paid for the product.

When the auction is complete, forward the customer to a landing page and allow them to enter their name, email and receive the download information for the item. You now have the contact information to prospect this lead for your business. Following up with the buyer as a warm market lead has a high rate of conversion.

It is possible to generate some very qualified Network Marketing Leads on eBay. With the quality and quantity of traffic going to eBay everyday, not using this marketing tool is an overlooked income source for any business.

Use eBay to build your Online MLM business with a Free, 6 day video boot camp Selling on eBay . If you want to learn how to get your website on the first page of Google searches, watch a video by clicking here, Network Marketing Leads.

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Tuesday, December 8th, 2009 Network Marketing Leads 6 Comments

Network Marketing Leads…

One very powerful principle in attraction marketing is that prospects, or Network Marketing leads, that find you first, are far more likely to buy from you than if you find them. So, what is the secret to getting found first? The secret is to be where the prospects are looking.  Every week, 177,000 people are starting a home-based business. At any given moment, literally millions of people are scouring the internet looking for an opportunity. Getting your website found online via Google and the top search engines will bring huge amounts of targeted leads directly to you!

The number one secret to generating the best MLM leads and making money on the internet begins with understanding how the search engines list result pages, and then put them to work for you.  This process remains the same for an online or offline product or service.  The important factors begin with having a website with a sales page designed to capture the prospects contact information, and attracting internet traffic to that web page.  It is simple to build a website but putting that website in a position to be viewed by prospective Network Marketing leads is a key strategy to internet marketing.

Finding the keyword word phrases that prospects enter into the Google search bar and how to use them is crucial. There are many keyword tools and strategies that can be used to attain first page results in a Google search.  Doing intensive keyword research and then targeting the optimal keyword phrases will make the difference in getting found online or being lost amid billions of other websites.

It is also essential to know exactly how and where to place those keyword phrases!

Do you realize that millions of Google searches are performed each month for MLM and network marketing related terms?  Highly qualified Network Marketing leads are searching the internet everyday looking for a home based business opportunity.  A detailed history of network marketing dating back to 1937 shows this industry has grown during recessions and economic downturns.  With a growing number of prospects looking for an opportunity it is important not only to position your self as leader but to put your web pages and content in a position to be found.

What would happen to your business if your website was coming up on first page Google searches for thousands of monthly queries?  I am not talking about using expensive PPC ads or some “black hat” tactics that are getting domain names banned from Google’s data bases.  I am referring to the proper keyword research and optimization that will produce first page organic SERPs.

If you and your down line dominated first page SERPs for multiple search terms it could change your business and your life.  Imagine having some of Google’s SEO insider knowledge that could be used to play by their rules and keep your site page one.  By leveraging the power of the search engines you can have MLM leads contacting you, wanting more information about joining your business.

The principle of attraction marketing can be powerful in today’s market, but prospects must be able to find you to be attracted.  If your website is buried under billions of web pages it may never be seen.  It is vital to the online success of your business to incorporate some search engine optimization.  The process may seem daunting but the upside risk can be immense.  Understanding more about the search engine ranking process and keeping up with the constantly changing algorithms will enable Network Marketing leads to find you.

If you want to learn how to get your website on the first page of Google searches, and if you want to know the follow up strategies that will convert the prospects that find you first, you can view a free video by clicking here:

Get the Best MLM Leads FREE!

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Monday, November 2nd, 2009 Network Marketing Leads 2 Comments

MLM Training: Internet Marketing For MLM Business

MLM Training is important and an on going process.  Learning some internet marketing basics will not only grow your MLM Business it will allow you to assist your down line to develope their own MLM Training concepts.

The current state of the economy has created challenges for many MLM business owners.  Some have resorted to reducing their advertising budget to rescue their bottom line.  They may be cutting their own throat.  Promoting your product and self branding are necessary to combat the ongoing client attrition.  With internet marketing, the possibilities are endless, from email marketing and using free classifieds to Article submission.  The key element in any internet marketing plan is to identify your target audience.  Read that last sentence again and let it sink in.

When you identify and direct your advertising  toward the target market, you will attract the maximum number of potential customers per advertising dollar.  If you have a top-notch ad campaign and you are marketing steak to a vegetarian crowd, you are wasting your money.   Direct your ad copy to a specific niche of your overall market.  Once you have determined your target market, you must capture their attention and solve their problem.

People will not purchase a product because they want your product, they want what your product will do for them.  It has been said that no one ever bought a drill who wanted a drill.  What they wanted was a hole.  The drill solved the problem.  Cars solve the problem of transportation.  Remember, people buy with their emotions and justify with logic.

Statistics show consumers rarely join a MLM Business the first time see they it unless they know something about the company or the person offering it.  Savvy internet marketers understand the importance of building a relationship of trust.  If you look back at your own purchases, your repeat business probably went to the person or place that you know. You likely know they provide and guarantee a quality product.  They have earned your trust.

Market studies reveal  the average person needs to see a new product or MLM Business a minimum of seven times before they will buy.  So, the question is, on the internet, how do we build trust and continue to deliver our message once we have captured the attention of our target audience?  More specifically, how do we do this and  lower the cost continued advertising spending.

We do this by attempting to capture the customer contact information.  Many marketers use a lead capture page.  People who are sincerely interested will give you their name and email address.  It may also be helpful to have a free offer. Giving away information in the form of an ebook or report, in exchange for the customers email address will improve your opt in rates.

Having a lead capture page tied to your advertisement is essential to building your “Golden List” and continuing to deliver your message while building trust.  The transition should be seamless from the ad, to the opt in page. Lead capture pages are simple to build, but what you put in them will determine your success.

Now, we have targeted our market, directed our ad copy towards our customer, and captured their contact information using a lead capture page.  Now what? Part two, involves building trust over time.  We do this by continuing to offer value, sharing information is one way to do this.

We give our customers information and in our case, we give information about building a MLM Business with internet marketing.  We continue to do this whether they buy from us or not.  This information is valuable to them and after they are led astray by others or tired of paying for what they can get for free, they will come back to you – the source they trust. You have built trust and not only that, you have positioned yourself as a leader.

As a leader, it is essential to share your knowledge and develop and empower your organization. You can do this one team member at a time, or you can leverage your time with automation.  Using an email auto responder service such as Aweber is a great time management tool.  When I build my lead capture page, I tie it to my auto responder so I do not have to spend all day writing and sending the same set of messages over and over.  Aweber offers a very good product and delivers my emails on the schedule I set.

Advertising is absolutely necessary; there is no such thing as a product that “sells itself”.  If you are going to succeed in this economy you must continue to get your message out to the people who need to hear it. Harness the power of internet marketing to grow your MLM Business.

If you want to learn how to get your website on the first page of Google searches, watch the video by clicking here, MLM Business. Read more about MLM marketing online and generating Network Marketing Leads.

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Friday, October 30th, 2009 MLM Training 7 Comments

MLM Business Advantages

Owning your own business has become the new American dream.  In years gone by it was a home and a good job.  That was a time when hard work was rewarded with raises and promotions.  Now your efforts may earn you a layoff as corporate America down sizes and out sources their once high paying jobs.  In a tough economy it may seem absurd to start a business but thousands are doing it.  As Americans look for answers, more and more, they are finding success in a MLM business.

Small business starts are up as people search for the security and independence of being in business for themselves.  And why not? History demonstrates the economy will improve and these entrepreneurs will be poised to capitalize on their risk.  We have all thought about it and that is part of the problem.  Thinking is not enough, action is necessary fulfill the dream.  The options are endless and knowing over ninety percent will fail can be mind numbing.

The internet has changed the world and the way we do business.  It has created entire new industries and recreated some old ones.  Opportunities once thought of as taboo are earning a well deserved second look.  Even the big boys like Donald Trump and Robert Kiyosaki are now actively promoting a MLM Business.

There are network marketing affiliates earning a very nice income without having to ambush their friends and family to guilt them into purchasing a highly unwanted product.  Now with the internet and web 2.0 it is possible to market a product and a business to those that are not only interested but enthusiastic.  Online MLM is expanding.

Advantages of a MLM business include a low start up cost and the tax advantages of a home business.  Not being a CPA, it may worth an hour of time to get the details.  There is sufficient research to accomplish yourself.  After you find an opportunity you can get excited about, look around for leadership.  If your are new to internet marketing it is important to find a sponsor that will take the time to show you how to market your business properly.  Mistakes can be costly in terms of time and money.

It may be time to give network marketing a second look.  The start-up costs are thousands less than franchise fees.  Avoid hype and promises of over night wealth.  A MLM business will take work and some marketing to get it off the ground.  The luxury of starting your venture in your spare time and slowly replacing your existing income is enticing.  There are affiliates that are making five figure monthly incomes but not without good direction and a marketing plan.  Remember the saying, if you fail to plan, you plan to fail.

Learn to put your website on first page Google searches and get found by people who are looking for a product or service just like yours. Click the link to see a FREE video that reveals the secrets of generating Network Marketing Leads with keyword research and some simple SEO tactics.

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Thursday, September 24th, 2009 MLM Business 4 Comments