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Attraction Marketing – PPC vs. SEO
Which strategy is best for your Attraction Marketing Business? Is it PPC Campaign or SEO and Link Building or Both? If both are so important then what is the right mix? How much should I spend on PPC and how much on SEO? Which one has the high success rate? Which one is easy to manage? These are the questions which almost all attraction marketing business owners ask to themselves or to the experts while developing their online marketing strategies.
Now the Question is which one is better? So, before jumping to a conclusion let me tell you the Pros and Cons of both PPC and SEO.
Pay Per Click Campaigns: Pros
Do you have a new site and need some quick exposure? PPC Campaigns can give you quick results. You can launch your campaigns within hours and start getting traffic on your website.
PPC campaigns are easy to monitor and allows you to do more specific testing, providing you with detailed analysis of important things like how many times your ad had been shown, How many people clicked on them, Which ad got maximum clicks, what is the conversion rate etc
Cons
PPC campaigns don’t have long term value. Your ads would disappear from search engines and content networks if you stop spending money on them
A big budget is required to run PPC campaigns if your niche is highly competitive and you are competing against big brands.
Paid ads get only 10% of clicks whereas organic search results get 90% of total clicks.
Search Engine Optimization: Pros
Organic Search results get 90% of clicks as compare to paid ads which get only 10% of clicks. It means you can get much more traffic if you can get top positions in organic results.
You don’t have to pay for extra traffic you get due to improvement of your website rankings in organic search results.
You can stop your SEO and link building campaigns for few months once your rankings become stable in Search results and can enjoy free traffic.
Proper SEO and Link Building would help you to increase the overall authority of your website.
You can easily beat the big brands without spending huge amount of money if your website is of high quality.
Cons
SEO and Link Building is a time consuming process. It usually takes 6-8 months or even more to achieve the top results in organic rankings depending on the quality of your website and competition in your niche.
No control on the Rankings of website and no guarantee of results because organic results are very unpredictable.
If you are looking for quick exposure for your new business then PPC campaign is your best option but if you are looking for long term solution then focus on your SEO and link building campaigns. Business owners need to maintain a proper balance between their SEO and PPC activities. While, Money spent on SEO should be considered as long term investment for your business, PPC campaigns should be used only to fill out the gaps which cannot be achieved with SEO like running ads on content networks, for doing research of proper keywords or to test the new design of website.
Keep up with the trends and use a proven system to develop your attraction marketing business, with a fully funded, self branded, training and marketing system.
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Network Marketing Leads from eBay
Is it possible to generate Network Marketing Leads from sales on eBay? The quick answer is no, eBay does not allow the selling of network marketing opportunities on its website. The long answer is a definite, maybe. Using some creative marketing with information and motivational products, it is possible to attract entrepreneurial minded leads to your MLM business. Let’s take a look at some facts.
There are over twenty one million registered eBay buyers and sellers. One hundred twenty eight million of them are in the United States. The total sales of goods at eBay in 2007 reached almost sixty billion. EBay’s traffic rank according to Alexa is twenty third in the world, and the tenth most visited website in the US.
The top five most expensive items ever sold on eBay are:
1. Gulf stream jet: $5 million
2. 1909 Honus Wagner baseball card: $1.6 million
3. Diamond Lake Resort, western Kentucky: $1 million
4. Shoeless Joe Jackson’s “Black Betsy” baseball bat: $577,610
5. Round of golf with Tiger Woods: $425,000 6. MLM Leads: Priceless
While demonstrating remarkable sales statistics, eBay encourages blogging and social networking. These types of website features are very popular with internet marketers, additionally eBay offers these tools with a very good reason to use them. By sharing your hobbies, favorite products, reviews, and other information with other sellers and buyers, you are able to build a social network of prospective customers.
With impressive stats like this why would a business not market their products on eBay. Not promoting some products on eBay would like turning down an offer to have your book on the front display at a big box bookstore. Even General Motors has worked a deal to sell their cars on eBay.
This combination of facts makes marketing on eBay a must do situation for all businesses. The majority of people visiting eBay are highly motivated buyers. Those that purchase entrepreneurial or business products are well qualified as Network Marketing leads. The possible difficulty arises when promoting a network marketing opportunity. There is, however, a way around this challenge.
The forces at be controlling eBay do allow selling digital products such as eBooks, Cds and DVD materials. Setting up auctions and offering informational products will attract the type of customer that can be a high quality Network Marketing lead, and have a higher conversion rate. Products of this type can be acquired for free or very low cost. Some possibilities can be found in the public domain or private label products.
Owning the private label rights to a product gives one the license to put their own name on it, change the title, repackage it, and offer resale rights to the buyer. PLR products are often used by marketers who want an informational product without having to put in the time and effort into creating their own quality product.
Whether you create your own product or use one with private label rights, that item can be sold on eBay or any other online auction. The opportunity arises when customer contact is made after the purchase. EBay enables the seller to contact the buyer after they have paid for the product.
When the auction is complete, forward the customer to a landing page and allow them to enter their name, email and receive the download information for the item. You now have the contact information to prospect this lead for your business. Following up with the buyer as a warm market lead has a high rate of conversion.
It is possible to generate some very qualified Network Marketing Leads on eBay. With the quality and quantity of traffic going to eBay everyday, not using this marketing tool is an overlooked income source for any business.
Use eBay to build your Online MLM business with a Free, 6 day video boot camp Selling on eBay . If you want to learn how to get your website on the first page of Google searches, watch a video by clicking here, Network Marketing Leads.
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