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Attraction Marketing – PPC vs. SEO
Which strategy is best for your Attraction Marketing Business? Is it PPC Campaign or SEO and Link Building or Both? If both are so important then what is the right mix? How much should I spend on PPC and how much on SEO? Which one has the high success rate? Which one is easy to manage? These are the questions which almost all attraction marketing business owners ask to themselves or to the experts while developing their online marketing strategies.
Now the Question is which one is better? So, before jumping to a conclusion let me tell you the Pros and Cons of both PPC and SEO.
Pay Per Click Campaigns: Pros
Do you have a new site and need some quick exposure? PPC Campaigns can give you quick results. You can launch your campaigns within hours and start getting traffic on your website.
PPC campaigns are easy to monitor and allows you to do more specific testing, providing you with detailed analysis of important things like how many times your ad had been shown, How many people clicked on them, Which ad got maximum clicks, what is the conversion rate etc
Cons
PPC campaigns don’t have long term value. Your ads would disappear from search engines and content networks if you stop spending money on them
A big budget is required to run PPC campaigns if your niche is highly competitive and you are competing against big brands.
Paid ads get only 10% of clicks whereas organic search results get 90% of total clicks.
Search Engine Optimization: Pros
Organic Search results get 90% of clicks as compare to paid ads which get only 10% of clicks. It means you can get much more traffic if you can get top positions in organic results.
You don’t have to pay for extra traffic you get due to improvement of your website rankings in organic search results.
You can stop your SEO and link building campaigns for few months once your rankings become stable in Search results and can enjoy free traffic.
Proper SEO and Link Building would help you to increase the overall authority of your website.
You can easily beat the big brands without spending huge amount of money if your website is of high quality.
Cons
SEO and Link Building is a time consuming process. It usually takes 6-8 months or even more to achieve the top results in organic rankings depending on the quality of your website and competition in your niche.
No control on the Rankings of website and no guarantee of results because organic results are very unpredictable.
If you are looking for quick exposure for your new business then PPC campaign is your best option but if you are looking for long term solution then focus on your SEO and link building campaigns. Business owners need to maintain a proper balance between their SEO and PPC activities. While, Money spent on SEO should be considered as long term investment for your business, PPC campaigns should be used only to fill out the gaps which cannot be achieved with SEO like running ads on content networks, for doing research of proper keywords or to test the new design of website.
Keep up with the trends and use a proven system to develop your attraction marketing business, with a fully funded, self branded, training and marketing system.
Technorati Tags: attraction marketing, mlm lead generation, network marketing leads,

Network Marketing Leads…
One very powerful principle in attraction marketing is that prospects, or Network Marketing leads, that find you first, are far more likely to buy from you than if you find them. So, what is the secret to getting found first? The secret is to be where the prospects are looking. Every week, 177,000 people are starting a home-based business. At any given moment, literally millions of people are scouring the internet looking for an opportunity. Getting your website found online via Google and the top search engines will bring huge amounts of targeted leads directly to you!
The number one secret to generating the best MLM leads and making money on the internet begins with understanding how the search engines list result pages, and then put them to work for you. This process remains the same for an online or offline product or service. The important factors begin with having a website with a sales page designed to capture the prospects contact information, and attracting internet traffic to that web page. It is simple to build a website but putting that website in a position to be viewed by prospective Network Marketing leads is a key strategy to internet marketing.
Finding the keyword word phrases that prospects enter into the Google search bar and how to use them is crucial. There are many keyword tools and strategies that can be used to attain first page results in a Google search. Doing intensive keyword research and then targeting the optimal keyword phrases will make the difference in getting found online or being lost amid billions of other websites.
It is also essential to know exactly how and where to place those keyword phrases!
Do you realize that millions of Google searches are performed each month for MLM and network marketing related terms? Highly qualified Network Marketing leads are searching the internet everyday looking for a home based business opportunity. A detailed history of network marketing dating back to 1937 shows this industry has grown during recessions and economic downturns. With a growing number of prospects looking for an opportunity it is important not only to position your self as leader but to put your web pages and content in a position to be found.
What would happen to your business if your website was coming up on first page Google searches for thousands of monthly queries? I am not talking about using expensive PPC ads or some “black hat” tactics that are getting domain names banned from Google’s data bases. I am referring to the proper keyword research and optimization that will produce first page organic SERPs.
If you and your down line dominated first page SERPs for multiple search terms it could change your business and your life. Imagine having some of Google’s SEO insider knowledge that could be used to play by their rules and keep your site page one. By leveraging the power of the search engines you can have MLM leads contacting you, wanting more information about joining your business.
The principle of attraction marketing can be powerful in today’s market, but prospects must be able to find you to be attracted. If your website is buried under billions of web pages it may never be seen. It is vital to the online success of your business to incorporate some search engine optimization. The process may seem daunting but the upside risk can be immense. Understanding more about the search engine ranking process and keeping up with the constantly changing algorithms will enable Network Marketing leads to find you.
If you want to learn how to get your website on the first page of Google searches, and if you want to know the follow up strategies that will convert the prospects that find you first, you can view a free video by clicking here:
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